Merida Botanica
ABOUT PROJECT.
Developed a nature-inspired brand system and packaging that strengthens shelf presence, authenticity, and consumer trust.
LOCATION
LISBON
INDUSTRY
FOOD
Merida Botanica wanted packaging and a brand system that communicated freshness and sustainability, but their visuals felt generic and failed to stand out on shelves or digital channels.
Weak brand differentiation
Inconsistent product labeling
Limited storytelling around sourcing
Low shelf impact
THE PROBLEM.
We built a nature-inspired identity using warm tones, organic patterns, and clean typography. Packaging layouts were standardized, and storytelling elements were added to highlight quality and sustainability.
THE RESULT.
68% lift in launch-week revenue